cost per impression

cost per impression
cost per impression ˌcost per imˈpression abbreviation CPI noun [uncountable]
MARKETING the cost of an advertisement, divided by the number of times that people see it :

• Average cost per impression is less than one cent.

* * *

cost per impression UK US noun [U or C] (ABBREVIATION CPI)
► E-COMMERCE, MARKETING the cost of an advertisement on a website based on the number of times people will see it: »

Whether you choose cost per click or cost per impression should be based on the objectives of your campaign and brand awareness issues.


Financial and business terms. 2012.

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  • Cost Per Click - CPC — A website that uses CPCs would bill by the number of times a visitor clicks on a banner instead of by the number of impressions. Cost per click is often used when advertisers have a set daily budget. When the advertiser s budget is hit, the ad is …   Investment dictionary

  • impression — im‧pres‧ssion [ɪmˈpreʆn] noun [countable] MARKETING an occasion when a particular advertisement is seen by someone on the Internet: • A log of ad impressions is kept by the site server. * * * impression UK US /ɪmˈpreʃən/ noun [C] ► (also …   Financial and business terms

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